10 Jan Clarity Aromatherapy FAQs
Our gorgeous essential oil supplier, Lidia Sindic from Australian Body drops in on the blog to give us the low down on a few aromatherapy FAQ’s:
Are our oils TGA approved?
I’m often called by users & asked by staff; why are my oils cheaper than competitors? Pricing has in some cases unfortunately led to a misconception that my oils are not pure. I can assure you my oils are 100% pure essential oils, 100% pure essential oil dilutions and 100% pure infused oils. They are not bottled in a TGA facility which is why I can’t make therapeutic claims on them, but 100% pure they are. I am however researching TGA as I’m often questioned about it and I’d like to be able to make claims. But it’ll be the same oils, just bottled by someone else. However I do not want to introduce higher price points so this will be a determining factor in changing course.
I source Certificates of Analysis (CofA) for each batch of oil and my suppliers are reputable sources. We have strict laws on labelling in Australia and I am very happy to be bound to them.
Why do essential oils differ in smell?
Scents amongst competitors can differ because of different supply and botanicals. I’ll never know where a competitor gets their oils from. Suppliers will not divulge it and it’s professional not to. The exact same plant botanical can actually differ in scent too. For example we have hundreds of different Eucalyptus species in Australia. Although the very same botanical (e.g. Eucalyptus – Blue Gum) can have a certain scent, it can actually differ very slightly between batches because the same species of tree 500 metres away will have different climatic conditions (rain fall, soil profile etc.). There are many natural occurring chemicals that make up an essential oil fragrance. The molecular compounds that make up the fragrance are called chemotypes. And the values change due to different environmental conditions. A certificate of analysis will show me chemotype values and they are always slightly different. That’s expected as long as the same chemotypes that make up that fragrance are present. (Most customers can’t pick up on the difference). Chemotype values can differ in quantity because it’s from a natural source and will always change ever so slightly, because nature is a force unto itself, as opposed to controlled measures taken to manufacture synthetic scents in a lab.
Why are our oils cheaper than lots of other brands?
Customers will have essential oil companies they prefer for varying reasons. We are all different and this is okay. I do have end users (your customers) call me about price point, assuming that because my prices are cheaper that I compromise on quality. This is NOT the case. When I started ranging the oils I knew I was up against established companies and the only way I could get into your stores was to market research heavily, delivery quality products & to make sure I was competitive on pricing. My model of business is based on it being volume driven and this works for me. I’d rather an end user buy 2-3 oil oils rather than only affording 1. Why have products collecting dust on your shelves?Thankfully & gratefully you let me in your doors! We now have a strong & loyal following and this is great.
What else have we got goin’ for us??
By the way, the Sandalwood that I source is from a WA company. When I sourced their CofA, they had the highest source of Santalol (which is the chemotype everyone wants our Australian Sandalwood for), than any other company I looked at in Australia. The wood is harvested by indigenous people. The company has fair practices as well as an in house scientist that produces the CofA. I love it!
Thank you Lidia for your insight and clarity (you know how much we love clarity! heh!)